Alcoholic Air Miles – Labatt Blue

19 Mar

Alcoholic Air Miles is a recurring segment on His, Hers and Theirs. It delves into the secret world of picking up bonus Air Miles from regular, everyday purchases from the Liquor Control Board of Ontario (“LCBO”) stores. Every month, the LCBO changes which items receive bonus Air Miles and He tries to keep you on top of those changes. These are His stories…

Alright. Time to kick it into ludicrous speed…
So one of the beers that I picked up, along with the bonus air mile that came with it, a couple of weekends ago was one that I’m sure many in this country are familiar with.  Labatt Blue.  This is the quinetessential Canadian lager.  Not bad, not great. Just good. It’ll do.
I remember back at some point when blue really went down in price.  No longer was it priced the same as Sleeman or Alexander Keith’s, the price dropped.  First for 18 packs (down to about $23) then all sizes of cases fell too.  I thought this was great. cheaper decent beer was good for me.  I could get cheap beer without the risk of getting a splitting headache the next morning from one of the poorly brewed buck-a-beers.
I’ve already mentioned the time that a friend of mine switched from tallboys of Blue to an import that cost the same, so maybe it’s just the prices of bBlue that seem a little outrageous.
Anyways, I guess the moral of the story is that $2 for a tallboy of Blue is a bit steep.  But top it off with a bonus air mile and we’ll call it even.
Cost $2.00
Bonus Air miles 1
ML 473
Alcohol % 5%
Airmiles/$ 0.5
ML/$ 236.5

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: