Alcoholic Air Miles – Great Lakes Devil’s Pale Ale

21 May

Alcoholic Air Miles is a recurring segment on His, Hers and Theirs. It delves into the secret world of picking up bonus Air Miles from regular, everyday purchases from the Liquor Control Board of Ontario (“LCBO”) stores. Every month, the LCBO changes which items receive bonus Air Miles and He tries to keep you on top of those changes. These are His stories…


Now this is what a craft beer should be.  Super unique taste and some branding that really sets it apart from its competitors.  Devil’s Pale ale has a big 666 on the can, is 6% alcohol by volume and plays on the 666 Devil’s number theme a number of times around the can.  It’s a pretty fun can to have around.  It definitely doesn’t take itself too seriously.

Having said that, I don’t really like the beer.  Sure, it has a unique taste, but it’s just far too bitter in the wrong places for me.  I don’t know.  It wasn’t refreshing like a good lager is and it wasn’t full with flavour like a British ale.  And like too many things that try to be a stay neutral between two competing sides, it just doesn’t cut it.  I dunno, maybe Satan likes his brew tasting like puke.  My advice: Don’t bother with it.

Anyways, if you buy two cans of this stuff, you get 1 bonus air mile.  Not a great deal, but enough to make me give it a shot.  But word to the wise, the two need to be purchased together.  I was actually at the shop and brought two up to the cashier and paid when I noticed that he only charged me for 1 can.  I, being the good Samaritan, informed the employee of his mistake and ended up paying for the second can in a separate purchase.  So, I had to pay for the second can when I could have walked out with it for free and I didn’t even get the bonus air mile.  Sucks.

Oh, and I will send a yet-to-be-determined prize to the first person who can tell me what book the can is standing on in the picture at the top of this post.

Cost $2.60
Bonus Air miles 0.5
ML 473
Alcohol % 6%
Airmiles/$ 0.19
ML/$ 181.92
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